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This site has the following on the homepage, "Bake-Rite represents the premier domestic and international manufacturers to provide complete solutions." Our analyzers noticed that the web page also said " From ingredient handling and mixing technology to specialized dough make-up, proofing and baking systems to slicing and packaging equipment, for bread, pastry, cookies, biscotti, breadsticks and more." The Website also stated " Youll find best-in-class brands with proven track records. And to keep our knowledge base fresh, we travel to bakeries, manufacturing facilities and tradeshows around the world?." The website's header had oven as the most important keyword. It was followed by proofer, baking, and bakery which isn't as highly ranked as oven. The next words the site uses is donuts. rolls was also included and might not be viewed by search crawlers.